ABOUT US

OUR PURPOSE

Making wheat more profitable by creating varieties that deliver.

If farmers make more money, our business grows and so does the industry. From more profitable farmers comes a more sustainable industry and we not only secure the future, we also add value to people's lives. By creating, breeding and delivering varieties that do what we say they will do people can rely on us. As a company this is important; delivering value is everything to us.

OUR VISION

Be the most successful share farmer in Australia.

LongReach Plant Breeders has made its mark on Australian wheat.

With 35 varieties currently available and more high-quality options on the horizon, LongReach has come a long way since it’s conception in 2002.

LongReach, a joint venture between Pacific Seeds and Syngenta Australia, has set new standards in the management and operation of wheat breeding, both in Australia and abroad. It aims to significantly reduce the breeding cycle and increase genetic gain so that growers are well-equipped to handle new environmental, pest and disease challenges.

This new, market-reactive process is achieved through the best technologies and proprietary traits in the world – accessed through various industry partners.

Working closely with the Australian pre-breeding community, several traits has been successfully transferred into commercial varieties.

Pacific Seeds provides the marketing muscle. With its 50-year legacy in Australia, it ensures that LongReach varieties are readily available around the country.

LongReach’s access to elite local and international germplasm and technology combined with a powerful national sales platform means that it has the capacity and expertise to offer Australian growers some of the best varieties in the world.

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OUR BELIEFS

We want to craft a future for wheat through our breeding and delivery. Through our expertise and passion we know how to make a difference and we know why it’s important. We stay focussed to stay relevant and create a better future for everyone involved in the industry.
We are committed to sustainable growth and have a proven track record of innovating to help farmers get a market advantage. The business’ founding beliefs are still relevant today; 30 years on. We are consistent, driven and committed to shared success.
What we do is critical to people’s businesses, careers and their futures. We are a small but mighty team, punching well above our weight in terms of size and market share. We do this because we know we can make a difference, it’s what we are good at and we love what we do.
True greatness cannot be achieved by doing the same things we have always done. We fail fast, change, adapt and move forward. There is an energy and satisfaction that comes from being part of a team that is committed to doing better, being better. We believe this is critical to not only our success, but the success of the entire wheat industry.
We do what we say we will do and are always there for each other. We care deeply about our people and our people’s people. A small team has to be a supportive team. We speak candidly and are not afraid to rely on each other’s expertise and knowledge.
Our whole business is based around empowering people. An idea can come from anywhere. We are supportive of each other and each other’s ideas. We leave our egos at the door and ensure everyone has a voice at the decision making table. We are a problem solving business, so we are open, honest and actively listen to others.