Welcome to LongReach Plant Breeders
LongReach Plant Breeders is a commercial wheat breeding business established in 2002 to provide superior wheat varieties for Australian wheat growers and with the long term vision to be the leading wheat breeder in Australia. LongReach's national wheat breeding program is designed to deliver grain growers robust and high yielding varieties with attractive traits for all the key production zones of the Australian wheat belt. The aim is for good quality classification, high levels of disease resistance and high, stable yields which all leads to wide adaptation of our varieties.
Each year LongReach operates over 40 breeding and evaluation sites in the key wheat producing regions of the Australian wheat belt. The LongReach business model is based on partnership and strategic investment. LongReach has commercial arrangements with technology owners and developers and collaborates extensively on key breeding projects in Australia and globally.
LongReach understands the need for breeding programs to respond quickly to the needs of growers, marketers and end-users. Traditional plant breeding systems take many years and the results can be uncertain. The structure of LongReach ensures that it moves quickly, responds to the market and can implement change as demanded. The use of advanced technology and research partners allows LongReach to stay ahead of the competition and meet market requirements before their competitors.
LongReach commenced operations in 2002 and now has 20 varieties in the market. Currently LongReach is a joint venture between Advanta Seeds Pty Ltd, a producer and supplier of Pacific Seeds products and Syngenta Australia Pty Ltd, a subsidiary of the global agribusiness corporation Syngenta AG.