LongReach Plant Breeders has made its mark on Australian wheat
With 35 varieties currently available and more high-quality options on the horizon, LongReach has come a long way since it’s conception in 2002.
LongReach, a joint venture between Pacific Seeds and Syngenta Australia, has set new standards in the management and operation of wheat breeding, both in Australia and abroad. It aims to significantly reduce the breeding cycle and increase genetic gain so that growers are well-equipped to handle new environmental, pest and disease challenges.
This new, market-reactive process is achieved through the best technologies and proprietary traits in the world – accessed through various industry partners.
Working closely with the Australian pre-breeding community, several traits has been successfully transferred into commercial varieties.
Pacific Seeds provides the marketing muscle. With its 50-year legacy in Australia, it ensures that LongReach varieties are readily available around the country.
LongReach’s access to elite local and international germplasm and technology combined with a powerful national sales platform means that it has the capacity and expertise to offer Australian growers some of the best varieties in the world.
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