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Welcome
to LongReach Plant Breeders
LongReach Plant
Breeders is the new face of wheat breeding in Australia.
It
is a foundation seed company and Australia’s first globally
resourced and locally operated commercial wheat breeder.
LongReach’s national wheat breeding
program is designed to deliver grain growers robust, high yielding
and disease resistant varieties in each of the key production zones
of the Australian wheat belt. This will also provide more consistent
agronomic and quality performance across regions.
Through its links with Syngenta Seeds’ global winter cereal
breeding network, LongReach has privileged access to the best available
breeding technology and evaluation systems, as well as proprietary
traits and germplasm from all major wheat producers.
As a result LongReach has one of the fastest wheat breeding cycles
in the world, deployed in a solid commercial business structure.
Its goal is to become Australia’s premier wheat breeding and
foundation seed company.
LongReach commenced operations in 2002 and by the end of the 2007
season, has released 9 new varieties into the Australian market.
It is a joint venture
company. The shareholders are
Pacific Seeds, a member of the Advanta group of international
companies and
Syngenta Seeds, a subsidiary of the global agribusiness
corporation Syngenta AG.
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