About Longreach

LongReach Plant Breeders is a bright and innovative new entrant to the wheat-breeding sector in Australia.  LongReach Plant Breeders was formed in 2002 as a joint venture between Syngenta Seeds and AWB-Landmark. Syngenta Seeds purchased the Landmark share in 2006 and in late 2007, Pacific Seeds purchased a majority share in the company from Syngenta.

LongReach is acknowledged both in Australia and internationally as setting new standards in the management and operation of wheat breeding.("Leading US Wheat scientist gives LongReach the thumbs up") LongReach aims to significantly reduce the period from the breeder’s cross to commercial variety release, known as the “breeding cycle”. Rapid breeding cycles are essential to enable growers to meet new pest and disease challenges and to enable them to meet changing market requirements.

This speed requires ready access to the best technologies and proprietary traits available in the world, and this is available through Syngenta. It requires the use of new breeding techniques and evaluation systems. Australia produces only 3% of the world’s wheat production annually, so with such a relatively small market, Australian seed companies must work to maintain access to the world’s best cereal breeding technology and germplasm.

Pacific Seeds Seeds provides the market muscle behind LongReach with the first right to commercialise LongReach varieties.  As a respected seed business with a long history of achievement in Australia, it provides the commercial platform essential to ensuring growers have ready access to the best wheat varieties available. 

LongReach Plant Breeders will provide the benefits of commercial competition and, through access to elite international germplasm and technology, achieve better and faster results for Australian wheat growers.

Syngenta’s capacity in plant science, and Pacific Seeds commercial strength provides the LongReach operation with the necessary expertise and connection in the grains industry - spanning the complete chain from geneticists to end-users.

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